Bethany Williams is the namesake brand of Bethany Williams, a London based designer from the Isle of Man. Believing that social and environmental issues go hand in hand and through exploring the connection between these issues, we find innovative design solutions to sustainability.

With a keen interest in critical theory Bethany studied BA Critical Fine Art Practice at University of Brighton, engaging with this through the lens of fashion Bethany went on to study MA Menswear at London College of Fashion. This enabled her to combine her interests in fashion and art, and solidify the backbone of her practice – help people, create art and design clothes.

Developing an innovative business structure which strives to prove a socially engaged and thoughtful fashion system can exist, within the design and manufacturing of garments. Bethany works to shape the industry toward a more sustainable future, and creating change from the inside of the fashion sphere. Awarded for her efforts, Bethany won the Queen Elizabeth II Award in 2019, has been supported by the British Fashion Council’s NEWGEN programme and was a LVMH Prize finalist in 2019. She won Emerging Menswear Designer of the year at The Fashion Awards in 2019, and was included in the Business of Fashion 500 in 2020, noted as one of the people shaping the Global Fashion Industry.

Each item produced by Bethany Williams is made from recycled, deadstock, or organic materials, made in the UK and Italy. We work with social projects and local manufacturers to produce our collections. Providing an alternative system for fashion production, as we believe fashion has the power to be utilised to create positive change.

Bethany’s practice reflects the concepts of positive critique and alternative systems. Looking toward designers providing their own system to evoke change within a community, rather than using those that are already established.

Links with art are not forgotten in Bethany’s fashion focus, working on installations, artworks and collaborative projects with the likes of Adidas, Somerset House, Tate Britain, Tate Liverpool, The V&A and the Design Museum amongst others.

As part of Bethany’s outlook on fashion as a force for change, she teaches at many of the leading creative institutions across the UK – passing on her skills, knowledge and innovative thinking to the next generation.

Bethany works to implement positive change within fashion – both through her own brand, and through working as a consultant with businesses across the world. Bethany hopes to shape the fashion industry toward businesses working with ethical practices, both socially and environmentally as a standard.